Augmented reality for food marketers and consumers / edited by Leanne W. S. Loijens.

Format:

Book

Contributor:

Loijens, Leanne W. S., editor.

Language:

English

Subjects (All):

Food industry and trade.

Augmented reality.

Physical Description:

1 online resource (104 pages) : illustrations

Edition:

1st ed.

Place of Publication:

Wageningen, Netherlands : Wageningen Academic Publishers, 2017.

Summary:

'Augmented reality for food marketers and consumers' starts with an explanation of what augmented reality is and how it works. The book also explains what challenges augmented reality still faces, technical challenges and also ethical and financial challenges.

Contents:

Intro

Table of contents

Preface

1. What is augmented reality?

L.W.S. Loijens1*, D. Brohm2 and N. Domurath2

Abstract

1.1 Definition

1.2 What senses can be addressed?

1.3 Technical requirements - how does augmented reality work?

1.4 Popular applications

1.5 Companies developing augmented reality technology

References

2. Augmented reality technology planning and assessment

M. Petz and R. Haas*

2.1 Augmented reality as appropriate technology for the food industry: making the business case

2.2 Augmented reality assessment methodology and a practical method of assessment

2.3 Conclusion

3. Augmented reality in retailing

B. Borusiak* and B. Pierański

3.1 The essence of augmented reality

3.2 The specificity of using augmented reality in retailing

3.3 Augmented reality in retailing - examples

3.4 Final remarks

4. Consumer food related applications: food retail sector and services

E. Horská*, J. Paluchová, P. Šimončič and J. Berčík

4.1 Introduction

4.2 Advantages of augmented reality marketing

4.3 Disadvantages of augmented reality marketing

4.4 The use of augmented reality in retail and services sectors

4.5 Augmented reality applied in services

4.6 Practical application of augmented reality in restaurants business

4.7 Augmented reality applied in retail

5. Challenges of augmented reality in the food sector

L.W.S. Loijens1* and K. Grunert2

5.1 Technical challenges

5.2 Ethical challenges

5.3 Financial challenges

6. Future trends of augmented reality

D. Brohm1, N. Domurath1, V. Glanz-Chanos2 and K.G. Grunert2*

6.1 Consumer applications

6.2 Industry applications

6.3 Current problems and challenges

References.

Notes:

Includes bibliographical references at the end of each chapters.

Description based on online resource; title from PDF title page (ebrary, viewed July 25, 2017).

Description based on publisher supplied metadata and other sources.

ISBN:

90-8686-842-8

OCLC:

990135458