Making posters : from concept to design / Scott Laserow and Natalia Delgado.

Format:

Book

Author/Creator:

Laserow, Scott, author.

Delgado, Natalia (Delgado Avila), author.

Language:

English

Subjects (All):

Posters--Technique.

Posters.

Physical Description:

1 online resource (241 pages)

Edition:

First edition.

Distribution:

[London, England] : Bloomsbury Publishing, 2020

Place of Publication:

London [England] : Bloomsbury Visual Arts, 2020.

Summary:

"Posters have the power to influence and inform - so how does a designer hone their creations to have the impact they need? With a special focus on conceptualization, internationally-acclaimed and award-winning designers Natalia Delgado and Scott Laserow takes you though planning, analyzing and creating posters that stop viewers in their tracks. Classic and contemporary examples from around the world show you what can be achieved at the cutting-edge of the medium - from protest and propaganda posters, through pop culture and Swiss style, to animated and interactive designs. Whether you need to promote the next president, advertise a brand or create awareness of a health crisis, Making Posters gives you the critical and practical skills to excel in one of the most widely seen forms of graphic design and make sure your work stands out from the crowd"-- Provided by publisher.

Contents:

Introduction

Chapter 1: What is a Poster?

Theoretical description

Historic timeline

Chapter 2: Conceptualizing

Research

Brainstorming

Know your message

Know your audience

Chapter 3: Grabbing Attention

Disruption

Engaging the audience

Scale, color & contrast

Chapter 4: Execution

Image-making

Hierarchy

Type as image

Composition

Aesthetic

Making mistakes

Chapter 5: Poster that Tell Stories

Creating your story

Structuring your story

Telling your story with type

Telling your story with color

Telling your story with multiple narratives

Telling your story with a single image narrative

Chapter 6: Poster Types

Posters that entertain

Posters that persuade

Posters that promote

Posters that seduce

Posters that sell

Chapter 7: The Transformation of the Poster

Animated posters

Interactive posters for the screen

New materials and techniques

The future of the poster

Bibliography

Index

Glossary

Notes:

Includes bibliographical references and index.

Description based on print version record and CIP data provided by publisher; resource not viewed.

ISBN:

9781350090187

1350090182

9781350090163

1350090166