The New Typography in Scandinavia : modernist design and print culture / Trond Klevgaard.

Format:

Book

Author/Creator:

Klevgaard, Trond, author.

Series:

Cultural histories of design

Language:

English

Subjects (All):

Printing--Scandinavia.

Printing.

Scandinavia.

Physical Description:

1 online resource : illustrations (black and white, and colour).

Place of Publication:

London : Bloomsbury Visual Arts, 2020.

Summary:

"This is the first monograph on Scandinavia's 'new typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice. The book begins by tracing how new typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice." -- Publisher's description.

Contents:

Origins and networks. Origins of the new typography ; Scandinavian nodes in the avant-garde network – Section one. Printing and advertising cultures. Modification: the printing trade’s versions of the new typography ; Compartmentalization: cultures and practices of advertising – Section two. Printing and society. Realignment: functionalism as ideology, style and resistance ; Isolation: future-people and rational consumers ; Assimilation.

Notes:

ContentsList of FiguresList of PlatesAcknowledgementsNote on TranslationIntroduction1. Origins and NetworksOrigins of the New TypographyScandinavian Nodes in the Avant-Garde NetworkSection One: Printing and Advertising Cultures2. Modification: The Printing Trade's Versions of the New TypographyThe New Typography from Avant-Garde Printing to TradeThe New Typography in Scandinavian Printing Education3. Compartmentalization: Cultures and Practices of AdvertisingJobbing Print, Commercial Art and Lay-OutDiscreet Professional Communication NetworksCompeting Cultures of Design and ProductionSection Two: Printing and Society4. Realignment: Functionalism as Ideology, Style and ResistanceFrom Elementarism to FunctionalismFrom Funkis to Functional TypographyTowards the Functional Book5. Isolation: Future-People and Rational ConsumersThe Swedish Cooperative Society: Adopter of 'Wild' New TypographyPrint Designs of the Avant-Garde LeftTargeting the Young and Femaile Vote through 'Wild' Photomontage6. AssimilationThe New Typography Under OccupationA New Style in Neutral SwedenConclusionGlossary.

Description based on CIP data; resource not viewed.

ISBN:

9781350112407

1350112402

OCLC:

1203014355