Fashion & music / Jochen Str�ahle, editor.

Format:

Book

Contributor:

Strähle, Jochen, editor.

Series:

Springer series in fashion business. 2366-8776

Springer Series in Fashion Business, 2366-8776

Language:

English

Subjects (All):

Fashion merchandising.

Music trade.

Branding (Marketing).

Culture.

Motivation research (Marketing).

Physical Description:

1 online resource (xi, 264 pages) : illustrations (some color), charts.

Edition:

1st ed. 2018.

Place of Publication:

Singapore : Springer Singapore : Springer, [2018]

Summary:

This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company’s strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role o f music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists’ role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).

Contents:

1. An introductory viewpoint to fashion and music / Jochen Str�ahle

2. Fashion and music : a literature review / Jochen Str�ahle and Anna-Christina Kriegel

3. Music as key-influencer of fashion trends / Jochen Str�ahle and Jennifer R�odel

4. Case study : grunge music and grunge style / Jochen Str�ahle and Noemi Jahne-Warrior

5. In-store music in fashion stores / Jochen Str�ahle and Ronja Hohls

6. Music in fashion communication / Jochen Str�ahle and Mara Keibel

7. Co-design and endorsement / Jochen Str�ahle and Gabriele Strobl

8. Creating differentiation by style / Jochen Str�ahle and Patricia D�urr

9. Merchandising in the music business / Jochen Str�ahle and Charline Susan Jackson

10. Case study : EMP / Jochen Str�ahle and Myriam T�opfer

11. How digital changed the music industry / Jochen Str�ahle and Lukas K�ohneke

12. Crowdfunding : learnings from the music business / Jochen Str�ahle and Franziska Lang

13. Case study : marillion / Jochen Str�ahle and Lena Bulling.

Notes:

Includes bibliographical references at the end of each chapters.

ISBN:

9789811056376

9811056374

OCLC:

1097133215