The ultimate guide to compact cases : case research, writing, and teaching / Rebecca J. Morris.

Format:

Book

Author/Creator:

Morris, Rebecca J., author.

Language:

English

Subjects (All):

Case method.

Physical Description:

1 online resource (286 pages)

Place of Publication:

Bingley, UK : Emerald Publishing Limited, [2022]

Summary:

Filled with annotated examples, checklists, and writing prompts, this practical guide takes readers through the research, writing, and teaching of short, Compact Cases. Tips are offered for managing student case writing projects, teaching with cases online, using data visualization to enhance student learning, and getting cases published.

Contents:

Intro

Half Title Page

Title Page

Contents

About the Author

Copyright Page

1: Why Write Compact Cases?

A Very Brief and Hopefully Not Boring History of Cases

Defining Teaching Cases Today

What Do I Need to Know to Write Cases?

Great Case Writers

Why Write Cases?

Let's Begin the Case Writing Adventure!

2: Compact Cases Versus Traditional Cases

But They Haven't Read the Case!

Tips for Encouraging Student Reading of Assigned Materials

Tips for Case Writing to Encourage Better Reading Habits

Elements of a Compact Case

Differences in Learning Objectives

Short Cases from the Instructor's Perspective

Short Cases from the Student's Perspective

Primary Differences Between Short and Traditional Cases

3: Finding a "Good Idea" for a Compact Case

Case Ideation Criteria for Compact Cases

Good Ideas for Compact Cases

Bad Ideas for Compact Cases

Finding Good Case Ideas

Types of Cases

Descriptive or Illustrative Cases

Evaluative Cases

Decision-focused Cases

Other Case Types

Beginning Your Case Writing Journey

4: Researching a Compact Case

The Difference Between Storytelling and Research1

The Importance of Research Methodology in Case Writing

Data Sources

Primary Data Sources

Secondary Data Resources

Quasi-primary Data Sources

Triangulation

Primary or Secondary Research? What Gets Published?

Case Releases

Disguised Versus Fictionalized Cases

Differences Between Fictionalized and Disguised Cases

Do Journals Publish Fictionalized "Cases"?

Why Not Fictionalized "Cases"?

Rules for Disguised Cases

Disguise Tips

Research Ethics for Case Writers

5: Writing a Compact Case

Case Writing Conventions

Compact Case Components

Opening Hook

Five Ws and an H Framework

Length of the Hook

What Not To Do.

Industry Background

Company History

Manager(s)

Secondary Sources

Primary Sources

Problem/Case Focus

Informative

Keeping it Short by Avoiding Detours

Keeping it Interesting

Leaving Out Personal Feelings or Biases

Don't Tell Us - SHOW Us!

Omitting History or Key Facts

Selecting a Point of View

Presenting Different Perspectives

Closing Hook

What To Do

What Not To Do

Data Visualization Trends Demand Improvements in Case Exhibits

Increased Encounters With Visualization

Buried Alive in Data

Everybody's Doing It!

Tips for Data Visualizations in Case Exhibits

Graphs

Financial Statements

Maps

Diagrams/Charts

Photos

Videos

The Writing Process

Compact Case Word Budget

Our Journey Ends, or Does it?

Editing the Case

Editing Checklist

A Final Caveat

6: Writing the Teaching Note for a Compact Case

Purpose of the IM/TN

Case Writer

Adopting Instructors

Evaluators

Editors and Reviewers

Deans and Tenure Committees

Components of the IM

Synopsis/Case Summary

Evaluating a Case Synopsis

Additional Synopsis Elements

Pedagogical Usage

Learning Objectives (LOs)

Effective LO Examples

Frequently Observed Problems with LOs

Lack of LOs. Reviewers have been trained to evaluate the quality of cases on their ability to achieve the case's LOs. Many reviewers begin their reviews by turning to the LOs and reading them before reading the case itself. If no LOs are included in the I

LOs Versus Assignment Questions. Novice case writers sometimes confuse LOs with assignment questions. The focus of well-written LOs should be on student learning resulting from the completion of the case assignment, not the assignment itself. Instead of s.

Improper Sequencing of LOs Learning taxonomies describe different levels of critical thinking in a hierarchy from the lowest levels. Likewise, the LOs for a case should be sequenced beginning with the lowest levels and building toward the more complex lev

Lack of Alignment of LOs Novice case writers sometimes write LOs that are not tightly linked to the focus of the case or to the discussion questions and subsequent analysis. Reviewers express surprise (and not in a good way) at the disconnect between the

Too Many LOs It is tempting to believe that our well-crafted case can deliver on many LOs - it is the multipurpose tool that can do everything. Just as was discussed earlier, the inclusion of too many LOs can have negative consequences. Those pesky review

Research Methodology

Effective Research Methodology Sections

Discussion Questions (List)

Characteristics of Effective Discussion Questions

Teaching Strategy

Theory Discussion

Scholarly Contribution of the IM

Content of the Theoretical Discussion Section

Using Theoretical Linkages to Distinguish Your Case

Additional Readings and Supplementary Materials

Discussion Questions and Answers

Characteristics of "Good" Answers

Characteristics of Unacceptable Answers

Checking the Answers to the Discussion Questions

Epilogue

IM for Compact Cases Versus Traditional Cases

7: Writing Compact Cases with Students

Benefits of the Case Writing Assignment

Student Benefits

Case Writing Skills Are Needed Business Skills

Instructor Benefits

The Challenges of the Case Writing Assignment

Student Challenges

Instructor Challenges

Structuring the Case Writing Project

Individuals or Teams

Length of Case

Type of Analysis

Peer Feedback

Conference Workshop Presentation

Publication Process.

How to Do it - Learning from the Experience of Others

Timeline for MBA Case Writing Assignment

The Undergraduate Case Assignment Example

Pestel Analysis for the [Industry Name] Industry

Value Chain Analysis for [Name of Firm]: (Use this OR the RBV, not both)

Evaluating Student Cases

Student Response to the Case Assignment

8: Publishing a Compact Case

Why Publish?

Getting Your Compact Case Ready for Journal Submission

Step 1: Test Your Case in the Classroom

Step 2: Revise the Case and IM to Incorporate Feedback

Step 3: Present Your Case at a Case Conference

Step 4: Select a Journal for Publication

Step 5: Revise to Comply with Journal Guidelines

Step 6: Submit Your Case!

Step 7: Be Patient

The Publication Process

Responding to Reviewers

Five Simple Rules for Writing a Response to Reviewers

Activities Post Case Acceptance

9: Teaching with Compact Cases

The Case for Teaching with Cases

Cases Encourage the Development of Effective Communication Skills

Cases Stick with Students Beyond the Classroom

Design, Assign, and Align

Case Teaching Modalities

Teaching with Cases Online

Motivating Case Preparation Regardless of Modality

Tools for Teaching Cases Online

Best Practices for Online Case Pedagogy

Challenges for Online Case Pedagogy

Teaching Tips for Compact Cases

What Have We Learned about Case Teaching?

10: Looking to the Future

Final Thoughts

Appendix 1: Annotated Copy Chipotle Case

Appendix 2: Annotated Copy Chipotle Instructor's Manual

Index.

Notes:

Description based on print version record.

Includes index.

Other Format:

Print version: Morris, Rebecca J. The Ultimate Guide to Compact Cases

ISBN:

9781803828473