Ted Mack and America's First Black-Owned Brewery : The Rise and Fall of Peoples Beer.

Format:

Book

Author/Creator:

Lanier, Clint.

Language:

English

Subjects (All):

Mack, Ted, 1930-2019.

Mack, Ted.

Peoples Brewing Company--History.

Peoples Brewing Company.

Brewers--United States--Biography.

Brewers.

African American businesspeople--Biography.

African American businesspeople.

Civil rights workers--United States--Biography.

Civil rights workers.

Beer industry--Wisconsin--History--20th century.

Beer industry.

Breweries--Wisconsin--Oshkosh--History--20th century.

Breweries.

Physical Description:

1 online resource (202 pages)

Edition:

1st ed.

Place of Publication:

Jefferson : McFarland & Company, Incorporated Publishers, 2023.

Summary:

Born a sharecropper in rural Alabama in 1930, Theodore A. (Ted) Mack, Sr., fought in the Korean War and then played football at Ohio State while earning a college degree. Brewing and selling beer, he believed, would be just another peak to attain. After all, it couldn't be more challenging than his experience in organizing buses to the March on Washington or picketing segregated schools in Milwaukee. This is the story of Mack's purchase of Peoples Brewing Company in Oshkosh, Wisconsin. Though he had carefully planned for the historic acquisition, he underestimated the subtle bigotry of Middle America, the corruption of the beer industry, and the failures of the federal government that plagued his ownership. Mack's ownership of Peoples Brewing is an inspirational story of Black entrepreneurship, innovation and pride at a time when America was at an important racial justice crossroads.

Contents:

Cover

Table of Contents

Preface

Introduction

1. From the Red Dirt of Alabama

2. A Beer Born of Resentment

3. Introducing Mr. Mack

4. United Black Enterprises and the Famous Beer from Milwaukee

5. Buying Peoples Beer

6. Race in Oshkosh

7. Overcoming

8. Growing Pains

9. Black Beer

10. The Hidden Truth About Big Beer

11. Government Contracts

12. Grasping at Straws

13. Last Ditch Efforts

14. Ted Mack's Legacy

Chapter Notes

Works Cited

Index.

Notes:

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Lanier, Clint Ted Mack and America's First Black-Owned Brewery

ISBN:

9781476649993

OCLC:

1376196300