European venture toolbox : the path for SMEs to grasp and defend opportunities / Nicholas H. Kirk, Lamberto Zollo.

Format:

Book

Author/Creator:

Kirk, Nicholas H., author.

Zollo, Lamberto, author.

Series:

Entrepreneurial behaviour series.

Entrepreneurial Behaviour Series

Language:

English

Subjects (All):

Entrepreneurship--Europe.

Entrepreneurship.

Small business--Europe--Management.

Small business.

Physical Description:

1 online resource (152 pages)

Place of Publication:

Bingley, UK : Emerald Publishing Limited, [2021]

Summary:

European Venture Toolbox: The path for SMEs to grasp and defend opportunitiesprovides a framework to assess risk and return of choices, iteratively implement business, and avoid being blinded by incorrect principles not grounded in financial reality.

Contents:

Intro

Half Title Page

Series Editors

Editorial Advisory Board

Title Page

Copyright Page

Contents

List of Figures

List of Tables

Preface

Acknowledgments

Part I

1: The Rationale for Entrepreneurship and a Structure to Navigate Through its Uncertainty

2: Talking to Customers and Looking for Problems

3: Identifying and Describing Novel Value

4: Meeting Market's Expectations: The Importance of Early Prototyping and Validation

5: Framing and Positioning in the Bigger Picture

1. Value Proposition (What and Why?)

2. Customers (Who?)

3. Activities, Resources, Partners (How?)

6: EU Versus US: The European Position in the Global Frame

1. Difference in Funding: Venture Capital Versus State-Provided Funds

2. Revenues First Versus Growth First

3. Risk-taking Propensity

4. Governance Ownership

5. Go-to-market Strategy

6. The Take Home Message so far for European Founders

Part II

Case Study: Olive Oil Commercialization

1. Entrepreneurial Challenges

2. Entrepreneurial Opportunities

3. Financial

4. Legal

5. Funding

6. Marketing

Categorizations

Considerations

Fact Scouting Tasks

Part III

Practitioners' Notes: Introduction

Practitioners' Note 1: Vision Structuring

Practitioners' Note 2: Beachhead Market Selection

Practitioners' Note 3: Value Proposition Definition

Practitioners' Note 4: People Orchestration

Practitioners' Note 5: Financial Viability

Practitioners' Note 6: Return and Risk Optimality

Practitioners' Note 7: Selling &amp

Negotiation

Practitioners' Note 8: Fundraising

Practitioners' Note 9: Execution Modalities

Closing Notes

References

Index.

Notes:

Description based on print version record.

ISBN:

9781801173186

1801173184

OCLC:

1268205700