Designing Type / Karen Cheng.

Format:

Book

Author/Creator:

Cheng, Karen, author.

Language:

English

Subjects (All):

Graphic design (Typography).

Type and type-founding.

Electronic books.

Physical Description:

1 online resource (248 p.)

Edition:

Second Edition

Place of Publication:

New Haven, CT : Yale University Press, [2020]

Language Note:

In English.

Summary:

The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Contents:

Frontmatter

Contents

Introduction

1. Design process

2. Variables in type design

3. Spacing

4. Upper case

5. Lower case

6. Numbers

7. Punctuation

8. Diacritical marks

Appendices

Index

Notes:

Description based on online resource; title from PDF title page (publisher's Web site, viewed 06. Jan 2021)

ISBN:

0300259530

9780300259537

OCLC:

1220828348