Advanced research methods in hospitality and tourism / edited by Dr. Fevzi Okumus (University of Central Florida, USA), Dr. S. Mostafa Rasoolimanesh (Taylor's University, Malaysia), and Dr. Shiva Jahani (University of Central Florida, USA).

Format:

Book

Contributor:

Okumus, Fevzi, editor.

Rasoolimanesh, S. Mostafa, editor.

Jahani, Shiva, editor.

Language:

English

Subjects (All):

Hospitality industry--Research--Methodology.

Hospitality industry.

Tourism--Research--Methodology.

Tourism.

Physical Description:

1 online resource (249 pages)

Edition:

1st ed.

Place of Publication:

London, England : Emerald Publishing Limited, [2023]

Summary:

Rapid growth in the tourism and hospitality industry highlights the importance of applied and pure research to address the theoretical and practical problems and gaps facing the industry daily, from a multitude of perspectives - the economic, social, cultural, environmental, political, and technological. Advanced Research Methods in Hospitality and Tourism reviews traditional research methods, revising them to suit the contemporary problems and research agendas. Developing recent research strategies under the umbrella of quantitative and qualitative research methods - such as the mixed-methods designs, analysing archival materials, online databases, text mining, and scientific qualitative analysis of social media historical data- can offer promising solutions. In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.

Contents:

Chapter 1. Introduction / S. Mostafa Rasoolimanesh, Shiva Jahani, and Fevzi Okumus

Chapter 2. A critical view on mixed-method approaches to tourism and hospitality research / Dr Jaylan Azer, Prof Babak Taheri, and Dr Martin Gannon

Chapter 3. An exploratory sequential mixed methods design: A research design for small tourism enterprises in Ghana / Elizabeth Agyeiwaah

Chapter 4. Systematic review of scale development practices in the field of tourism and hospitality / Ali Bavik, Chen-Feng Kuo, and John Ap

Chapter 5. Using neuromarketing tools in hospitality and tourism research / Hakan Boz and Erdogan Koc

Chapter 6. Using archival material in tourism, hospitality and leisure studies: Beauty and the beast / Parisa Saadat Abadi Nasab, Neil Carr, and Trudie Walters

Chapter 7. Tourism online reviews: Databases and samples / Juan Pedro Mellinas and Eva Martin-Fuentes

Chapter 8. Application of text mining approaches in hospitality and tourism / Gozde Ozturk and Abdullah Tanrisevdi

Chapter 9. Qualitative analysis of social media historical data: A case study of twitter and tourism boycotts / Ismail Shaheer, Neil Carr, and Andrea Insch

Chapter 10. Photo-elicitation using q-method to extract group sense of place for a marine park in borneo / Paulin Wong Poh Lin and Balvinder Kaur Kler

Chapter 11. Including the 'voices' of animals in tourism, hospitality and leisure research / Giovanna Bertella

Chapter 12. Conclusion / Shiva Jahani, Fevzi Okumus, and S. Mostafa Rasoolimanesh.

Notes:

Includes index.

Includes bibliographical references and index.

Print version record.

Other Format:

Print version: Okumus, Fevzi Advanced Research Methods in Hospitality and Tourism

ISBN:

9781801175500

1801175500

9781801175524

1801175527

OCLC:

1349278864