Eating the ocean : seafood and consumer culture in Canada / Brian Payne.

Format:

Book

Author/Creator:

Payne, Brian J., author.

Series:

La Collection Louis J. Robichaud/the Louis J. Robichaud

Language:

English

Subjects (All):

Consumption (Economics).

Fishery policy.

Fishery products--Marketing.

Fishery products.

Canada.

Physical Description:

1 online resource (239 pages)

Edition:

1st ed.

Place of Publication:

Montreal, Quebec : McGill-Queen's University Press, [2022]

Summary:

During the first half of the twentieth century, Canadian fisheries regularly produced more fish than markets could absorb. In Eating the Ocean, Brian Payne explores how government-funded marketing encouraged consumers to increase their seafood consumption, and how this advertising endeavour contributed to the collapse of the nation's fisheries.

Contents:

Intro

Title Page

Copyright

Dedication

Contents

Figures

Acknowledgments

Introduction Finding Fish Customers: Low Consumer Demand for Fish and Seafood Products in the Twentieth Century

1 The Modern State: Government Agency in Marketing Seafood from 1900 through the First World War

2 Eat Fish for Health: Nutritional Science and the Healthfulness of Seafood

3 Recasting the Seafood Consumer: The Housewife and the Modern Kitchen

4 Eating Our Way Out of Depression: Stimulating Consumer Economics for Industry Recovery

5 Fish Will Win the War: Patriotism and Seafood Rationing in the Second World War

Conclusion Selling the Ocean: How Marketing Goals Affect Resource Sustainability

Notes

Index.

Notes:

Includes index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Payne, Brian Eating the Ocean

ISBN:

9780228015574

022801557X

9780228015581

0228015588

OCLC:

1345590334