Better business : how the B corp movement is remaking capitalism / Christopher Marquis.

Format:

Book

Author/Creator:

Marquis, Christopher, author.

Language:

English

Subjects (All):

Social responsibility of business.

Physical Description:

1 online resource (312 pages)

Place of Publication:

New Haven ; London : Yale University Press, [2020]

Summary:

A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone’s future Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all; or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally; and explains why the future of B Corporations is vital for us all.

Contents:

Frontmatter

Contents

Preface

Introduction

1 Focusing on Interdependencies, Not Externalities

2 Interdependence Day

3 Putting the Spotlight on Interdependencies

4 Getting the Law on the Stakeholders’ Side

5 Investing for Impact

6 Employees as the Heart of the Company

7 Finding Kindred Spirits: The B Community

8 Going Global

9 Widening the Funnel

10 Big Isn’t Always Bad

11 Convincing Consumers to Care

Conclusion: An Age of Interdependence

Notes

Acknowledgments

Index

Notes:

Description based on print version record.

ISBN:

0-300-25615-9

OCLC:

1192562931