Generative AI : The Insights You Need from Harvard Business Review / Harvard Business Review.

Format:

Book

Author/Creator:

Harvard Business Review, author.

Series:

HBR Insights Series

Language:

English

Subjects (All):

Artificial intelligence.

Business--Data processing.

Business.

Industrial management.

Success in business.

Physical Description:

1 online resource (184 pages)

Edition:

First edition.

Place of Publication:

Boston, Massachusetts : Harvard Business Review Press, 2024.

Summary:

"The world is stunned and transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear that they will transform the business landscape-exactly when and how much are still to be seen. Meanwhile, your smartest competitors already navigating the risks and reaping the rewards of this new technology. They're trying out new business models around generating text and code at astonishing speed. They're automating customer interactions in ways that were never before possible. And they're augmenting human creativity innovate in new ways. How can you take advantage of generative AI and avoid having your business disrupted? Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of this new technology, pick the right generative AI projects, and reinvent your business for the new age of AI"-- Provided by publisher.

Contents:

Intro

Contents

Ch. 1: Generative AI Will Change Your Business. Here's How to Adapt

Ch. 2: How Network Effects Make AI Smarter

Ch. 3: A Framework for Picking the Right Generative AI Project

Ch. 4: How Generative AI Could Disrupt Creative Work

Ch. 5: How Generative AI Can Augment Human Creativity

Ch. 6: How Generative AI Will Change Sales

Ch. 7: Generative AI Has an Intellecutal Property Problem

Ch. 8: AI Prompt Engineering Isn't the Future

Ch. 9: Eight Questions About Using AI Responsibly, Answered

Ch. 10: Managing the Risks of Generative AI

Ch. 11: The AI Hype Cycle Is Distracting Companies

About the Contributors

Index.

Notes:

Includes index.

Description based on publisher supplied metadata and other sources.

Description based on print version record.

ISBN:

1-64782-640-3

9781647826406

OCLC:

1412621134