You Can't Market Manure at Lunchtime : And Other Lessons from the Food Industry for Creating a More Sustainable Company / Maisie Ganzler.

Format:

Book

Author/Creator:

Ganzler, Maisie, author.

Language:

English

Subjects (All):

Farm produce--Marketing.

Farm produce.

Food industry and trade.

Sustainable development.

Physical Description:

1 online resource (267 pages)

Edition:

First edition.

Place of Publication:

Boston, Massachusetts : Harvard Business Review Press, 2024.

Summary:

"Did the title of this book get your attention? Good. Because as silly as it is, the idea behind it is serious, earnest, and authentic: you can't become a sustainable operation if you're doing the right things in the wrong place, or at the wrong time. So how do you know how to become more sustainable? Many businesses are in the dark about how to actually do better for the planet and people in the supply chain while growing their margin. Consumers and critics often think that a company could be more sustainable if it would just spend more, if executives would just flip some sustainability switch. But Maisie Ganzler knows there's not simply one switch. There are dozens of them, and they need flipping every day. The complexities of national and even global supply chains, competing priorities, and the challenge of messaging make authentically greening a company much harder than just writing a bigger check. But it can be done, and Ganzler will show you how with her five big lessons from three decades of successes and failures leading a $2 billion corporation toward a more sustainable future. Join Ganzler as she takes you to pig farms and boardrooms, factories and farmers markets, teaching you not only how to operate more sustainably but also how to get the credit you deserve for doing it. No matter your industry, Ganzler's stories from the front lines in the food business will inspire and educate you on what it takes to get sustainability right"-- Provided by publisher.

Contents:

Lesson One: How to Pick Your Battles

Gary Hirshberg Interview

Jim Perdue Interview

Ernie Farley Interview

Lesson Two: How to Make Sustainability Your Mission (Literally)

Fedele Bauccio Interview

Rob Michalak Interview

Roma McCaig Interview

Lesson Three: How to Make Meaningful Change

Walter Robb Interview

Lisa Dyson Interview

Shauna Sadowski Interview

Lesson Four: How to Fix It When You Fall Short

Josh Balk Interview

Lesson Five: How to Tell Your Story

David Kinch Interview

Chris Arnold Interview

Conclusion

Notes

Index

Acknowledgments

About the Author.

Notes:

Includes index.

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

Description based on print version record.

Other Format:

Print version: Ganzler, Maisie You Can't Market Manure at Lunchtime

ISBN:

1-64782-568-7

OCLC:

1420627148