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Personalized : Customer Strategy in the Age of AI / Mark Abraham and David C. Edelman.
- Format:
- Book
- Author/Creator:
- Abraham, Mark (Partner at BCG), author.
- Edelman, David C. (David Carl), 1961- author.
- Language:
- English
- Subjects (All):
- Customer relations.
- Artificial intelligence.
- Physical Description:
- 1 online resource (279 pages)
- Edition:
- First edition.
- Place of Publication:
- Boston, Massachusetts : Harvard Business Review Press, [2024]
- Summary:
- In 'Personalized: Customer Strategy in the Age of AI,' authors Mark Abraham and David C. Edelman offer a comprehensive guide for business leaders on implementing effective personalization strategies. The book explores how artificial intelligence is transforming customer relations across various sectors including retail, healthcare, and technology. It provides practical advice on integrating new technologies, managing risks, and redefining roles within the corporate structure to enhance personalized customer experiences. Aimed at senior executives and practitioners, it emphasizes the importance of smart integration and modular approaches in building agile systems that keep the consumer at the center. Drawing from the authors' extensive experience and insights from iconic brands, this work serves as a valuable resource for companies looking to leverage AI for competitive advantage. Generated by AI.
- Contents:
- Contents
- Preface
- Ch 1: The Personalization Advantage
- Part One: The Promises of Personalization
- Ch 2: Empower Me
- Industry Spotlight: Travel
- Ch 3: Know Me
- Industry Spotlight: Financial Services
- Ch 4: Reach Me
- Industry Spotlight: Retail
- Ch 5: Show Me
- Industry Spotlight: Fashion and Beauty
- Ch 6: Delight Me
- Industry Spotlight: Health Care
- Ch 7: Building Personalization through Smart Integration
- Industry Spotlight: B2B Distribution and Technology
- Part Two: Leading the Transformation
- Ch 8: Expanding Roles in the C-Suite
- Ch 9: Measuring Impact
- Ch 10: Navigating Risk and Privacy
- Ch 11: Competing on Personalization
- Ch 12: Personalization of the Future
- Notes
- Index
- Acknowledgments
- About the Authors Generated by AI.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Part of the metadata in this record was created by AI, based on the text of the resource.
- Description based on print version record.
- Includes index.
- ISBN:
- 9781647826284
- 1647826284
- OCLC:
- 1455134462
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