The Business of Yoga : A Guide to Starting, Growing and Marketing Your Yoga Business.

Format:

Book

Author/Creator:

Appleton, Katy.

Contributor:

Moutran, Natasha.

Series:

Yoga Teaching Guides

Language:

English

Subjects (All):

Small business.

Leisure Economic aspects.

Physical Description:

1 online resource (128 pages)

Edition:

1st ed.

Place of Publication:

London : Jessica Kingsley Publishers, 2022.

Summary:

Many yoga teachers feel overwhelmed when it comes to grappling with the marketing and entrepreneurial aspects of their yoga business. With the market for yoga teachers becoming increasingly saturated, it is crucial that yoga teachers understand what makes their offering unique to implement a focussed business strategy.This part-guide, part workbook helps yoga teachers bridge the gap between the spiritual essence of being a yoga teacher and the financial viability of their business and is based on the authors' two decades worth of experience. Covering everything from the nuts and bolts of starting out as a yoga teacher, to navigating social media there is something for everyone, whether you're just starting out on your journey, or trying to propel your career to the next level.This book is part of the series 'Yoga Teaching Guides', which provides expert information on essential topics as well as ideas for creative teaching.

Contents:

Intro

The Business of Yoga

Cover

In the Same Series

Title page

Copyright

Contents

Introduction

1. First Steps and Enquiry Work

2. New Beginnings

3. Your Brand

4. Marketing and Promoting

5. Social Media

6. Your Classes

7. Other Offerings

8. Your Business Admin

9. Building Your Website

10. Business Development

11. Conclusion

Index.

Notes:

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Appleton, Katy The Business of Yoga

ISBN:

1-78775-643-2

OCLC:

1349279616