The Essential Fundraiser's Handbook : A Guide to Maximizing Donations, Retaining Donors, and Saving the Giving Sector for Good / Lisa Greer.

Format:

Book

Author/Creator:

Greer, Lisa, 1958- author.

Language:

English

Subjects (All):

Fund raising--Management.

Fund raising.

Physical Description:

1 online resource (211 pages)

Edition:

First edition.

Place of Publication:

Pasadena, California : Red Hen Press, [2024]

Summary:

The Fundraiser's Handbook draws upon Lisa Greer's body of work and provides a topic-by-topic breakdown of the industry's most pressing issues.

Contents:

Intro

Front Cover

Half-Title Page

Title Page

Copyright Page

Acknowledgments

Contents

Foreword

Introduction

WHAT ALL FUNDRAISERS NEED TO KNOW

1. THE STATE OF PHILANTHROPY

Just the Facts, Ma'am

Numbers Don't Lie

Feelin' Groovy

Scandals Are the New Norm

Top Tips for Philanthropy Today

2. SOUND THE ALARM, IT'S TIME TO CHANGE

Data-Admit That You Don't Know Everything and Read the Research

What's Wrong with May and June?

Donor Identity and the Toolshed

Old-School or Archaic?

Ignore Donor Retention Rates at Your Peril 18

Top Tips for Change

3. AUTHENTICITY

Trust: It's Everything

Relentless

No Harm, No Foul? For Donor Recognition, Think Again.

My Fraught Relationship with Direct Mail

Sometimes It's the Little Things

Top Tips for Trust and Authenticity

WHAT YOU CAN DO TO START RAISING MONEY RIGHT NOW

4. DONOR RELATIONSHIPS

Your Assumptions Are Holding You Back from Success

The Short Answer to the Most-Asked Question

Simple Ways to Learn About Your Donors

Empathy, a Pandemic, and Donors

Making an A** Out of You and Me

Eight Assumptions

Why Do New Donors Not Renew?

Top Tips for Donor Relationships

5. DONOR COMMUNICATIONS

Storytelling-Your Organization, Your Mission, and You

The KISS Method

Email and Marketing Hygiene-Seven Things You Need to Know

Gratitude &amp

Impact. Gratitude &amp

Impact.

Gratitude and the Corresponding Secretary

Black and Blue and Read All Over

Elevators

Top Tips for Communications

6. EVENTS

How to Approach Prospects-Think Cocktail Party!

Salons-A Centuries-Old Tradition

It's My Party

Leaving Baby in a Corner

Top Tips for Events

7. VOLUNTEERS

The Donors You Don't See

The Donors Right in Front of You.

Why Are We Surprised That It's Tough to Find Volunteers?

Top Tips for Volunteers

8. RECURRING GIFTS

What Works for Amazon and Netflix Will Work for You

When 12 x 100 Does Not Equal 1,200

If You've Fallen in a Forest, Does Anyone Notice?

A Really Lame Way to Lose a Donor

Top Tips for Recurring Giving

9. MANY TYPES OF GIVING

Let Me Count the Ways

Do You Take Diners Club?

Cash, Check, or . . . ?

Unsolicited Advice About Unsolicited Gifts

Top Tips for Types of Giving

10. WHAT IS A DAF?

Understanding a Donor-Advised Fund

234 Billion Opportunity-Demystifying DAFs

Donor-Advised Funds-What Nonprofits Need to Know

A DAF Donation with a Surprise

The 234 Billion Mistake

Top Tips for DAFs

IT'S A TEAM SPORT

11. NONPROFIT MANAGEMENT

Sometimes, You Have to Buck the System-and Now Is That Time

How to Spot a Dysfunctional Organization (Without a Single Conversation)

Donors: When (and Why) to Just Say No

How Not to Lose a Good Fundraiser

When Well-Being and Fundraising Are Aligned

Why Fundraising Teams Can't Let New Tech Tools Obscure Meaningful Donor Relationships

Top Tips for Nonprofit Management

12. BOARDS AND BOARD MEMBERS

The Status of Your Board Will Make or Break Your Fundraising

Does Your Board Need an Intervention?

Building a Better Board

Why the Reluctance to Diversify Boards?

How Many Millennial Millionaires Are on Your Board?

Top Tips for Boards

THE FUTURE IS BRIGHT

13. INNOVATION

The New Era of Fundraising

Why I'm Obsessed with This Nonprofit

Four Innovative Yet Simple Ways to Help Your Nonprofit

The Holy Grail of Fundraising

Top Tips for Innovation

14. THE FUTURE OF FUNDRAISING

We Don't Need a Crystal Ball to See What's Coming

Three New Studies You Need to Know About.

Gazing into the Immediate Future of Fundraising

It's True-More Than 9 Trillion Coming to Nonprofits

Top Tips for the Future of Fundraising

GLOSSARY OF WORDS DONORS USE THAT YOU SHOULD KNOW

(and Words You Use That Donors Don't Know)

Philanthropy Jargon Translated

A Glossary for Fundraisers of Terms That Donors Commonly Use When Discussing Nonprofits and Giving

Terms You Use That Donors Don't Know

Bibliography

About Lisa

Back Cover.

Notes:

Description based on publisher supplied metadata and other sources.

Description based on print version record.

Includes bibliographical references and index.

Other Format:

Print version: Greer, Lisa The Essential Fundraiser's Handbook

ISBN:

9781939096166