The fundamentals of typography / Gavin Ambrose, Paul Harris, Sallyanne Theodosiou.

Format:

Book

Author/Creator:

Ambrose, Gavin, author.

Harris, Paul, 1971- author.

Theodosiou, Sallyanne, author.

Series:

Fundamentals

Language:

English

Subjects (All):

Graphic design (Typography).

Physical Description:

198p ; ill.

Edition:

Third edition.

Place of Publication:

London, England : Bloomsbury Visual Arts, [2020]

Summary:

Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.

Contents:

Introduction

1. Type and Language ; The alphabet ; Early printing ; 1800s ; The Arts and Crafts movement ; The early 20th century ; 1950s ; 1960s ; 1970s ; 1980s ; 1990s ; 2000s ; Graphic design today ; Case study ; Typography task

2. A Few Basics ; Typefaces and fonts ; Typeface anatomy ; Relative and absolute measurements ; X-height ; Basic terminology ; Majuscule and minuscule ; Set width ; The baseline grid ; The golden section ; The Fibonacci sequence ; Dividing the page ; Standard paper sizes ; The page : how we read ; Case study ; Typography task

3. Letterforms ; Type families ; Typeweight variations ; Frutiger's grid ; Types of serif ; Fractions ; Superscript and subscript ; Numerals ; Diacritical marks ; Punctuation ; Drop and standing capitals ; Dashes ; Character spacing ; Expert sets and special characters ; Small capitals ; Ligatures, diphthongs and sans serif logotypes ; Italic and oblique ; Type classification systems ; Newspaper text faces ; Hand-drawn type ; Case study ; Typography task

4. Words and Paragraphs ; Calculating line lengths ; Kerning ; Automated kerning tables ; Alignment ; Word spacing, hyphenation and justification ; Type detailing ; Leading ; Indents ; Indexes ; Case study ; Typography task

5. Using Type ; Hierarchy ; Color ; Surprint, overprint, knockout and reverse ; Printing and type realization ; Grids and fonts ; Generating type ; Legibility and readability ; Texture ; Type as image ; Concrete poetry, typograms, trompe l'oeil and calligrams ; Humor ; Vernacular ; Appropriation ; Ownership ; Case study ; Typography task

6. Digital Type ; Vectors and rasters ; Type on screen ; Kinetic typography ; Environmental typography ; Case study ; Typography task

Glossary

Contacts

Index.

Notes:

Previous edition: Lausanne : AVA Academia, 2011.

Includes bibliographical references and index.

Online resource; description from resource and publisher's metadata (viewed on 15 March 2021).

Description based on print version record.

ISBN:

9781474270410 : (ebk : Bloomsbury)

OCLC:

1203823430

Publisher Number:

185661

174272

174513