Guerrilla Marketing : Counterinsurgency and Capitalism in Colombia / Alexander L. Fattal.

Format:

Book

Author/Creator:

Fattal, Alexander L., author.

Series:

Chicago studies in practices of meaning.

Chicago Studies in Practices of Meaning

Language:

English

Subjects (All):

Fuerzas Armadas Revolucionarias de Colombia.

Propaganda--Colombia.

Propaganda.

Counterinsurgency--Colombia.

Counterinsurgency.

Mass media and peace--Colombia.

Mass media and peace.

Mass media and war--Colombia.

Mass media and war.

Insurgency--Colombia.

Insurgency.

Colombia--Politics and government--1974-.

Colombia.

Physical Description:

1 online resource (325 pages).

Place of Publication:

Chicago : University of Chicago Press, [2018]

Language Note:

In English.

Summary:

Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

Contents:

Frontmatter

Contents

Preface

Introduction

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Conclusion

Epilogue

Acknowledgments

Notes

Bibliography

Index

Notes:

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019)

ISBN:

9780226590783

022659078X

OCLC:

1059125004