Selling out : the gay and lesbian movement goes to market / Alexandra Chasin.

Format:

Book

Author/Creator:

Chasin, Alexandra., Author.

Language:

English

Subjects (All):

Gay consumers--United States.

Gay consumers.

Gay liberation movement--United States.

Gay liberation movement.

Lesbian consumers--United States.

Lesbian consumers.

Physical Description:

1 online resource (xxi, 344 p.) : ill.

Edition:

1st ed.

Place of Publication:

New York, NY : Macmillan Company, c2000.

Language Note:

In English.

Summary:

In the 1990s, a new niche market emerged in the United States: gay and lesbian consumers were targeted by both mainstream and gay and lesbian producers. Selling Out asks: What is the relationship between this niche market and the social movement that works for gay and lesbian rights? Locating the niche market and social movement in the context of the rise of consumer culture and pictorial advertising and the rise of identity-based social movements over the course of the 20th century, Alexandra Chasin examines specific sites of intersection between them: the gay and lesbian press, advertising, boycotting, and the mechanisms of funding the movement.

Notes:

Title from resource description page (viewed April 16, 2015).

Includes bibliographical references (p. 313) and index.

OCLC:

697763376