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Empirical aspects of advertiser preferences and program content of network television / by Keith S. Brown and Roberto J. Cavazos.
- Format:
- Book
- Government document
- Author/Creator:
- Brown, Keith S., author.
- Cavazos, Roberto J., author.
- Series:
- Media bureau staff research paper ; 2003-1
- Language:
- English
- Subjects (All):
- Home Box Office (Firm).
- Advertising--Television programs--United States--Econometric models.
- Advertising.
- Subscription television--United States--Econometric models.
- Subscription television.
- Consumers' preferences--United States--Econometric models.
- Consumers' preferences.
- Consumers' preferences--Econometric models.
- United States.
- Genre:
- Government publications
- Physical Description:
- 1 online resource (19 pages)
- Place of Publication:
- [Washington, D.C.] : Federal Communications Commission, 2003.
- Notes:
- "December 2003."
- Includes bibliographical references (page 19).
- Online resource, PDF version; title from cover (FCC, viewed May 29, 2019).
- OCLC:
- 1102670495
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