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A theory of broadcast media concentration and commercial advertising / by Brendan M. Cunningham and Peter J. Alexander.
Connect to full text Available online
View online- Format:
- Book
- Government document
- Author/Creator:
- Cunningham, Brendan M., author.
- Alexander, Peter J., author.
- Series:
- Media bureau staff research paper ; 2002-6
- Language:
- English
- Subjects (All):
- Broadcast advertising--United States--Mathematical models.
- Broadcast advertising.
- Broadcasting--United States--Mathematical models.
- Broadcasting.
- Consumer behavior--United States--Mathematical models.
- Consumer behavior.
- Consumer behavior--Mathematical models.
- United States.
- Genre:
- Government publications
- technical reports.
- Technical reports.
- Physical Description:
- 1 online resource (29 pages)
- Place of Publication:
- [Washington, D.C.] : Federal Communications Commission, Media Ownership Working Group, 2002.
- Notes:
- "September 2002."
- Includes bibliographical references (pages 26-27).
- Online resource, PDF version; title from title page (FCC, viewed May 22, 2019).
- OCLC:
- 1102318698
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