Effectiveness of safety and public service announcement messages on dynamic message signs / Linda Boyle [and five others].

Format:

Book

Government document

Author/Creator:

Boyle, Linda, author.

Contributor:

United States. Federal Highway Administration, issuing body.

Language:

English

Subjects (All):

Traffic signs and signals--Testing.

Traffic signs and signals.

Human information processing--Testing.

Human information processing.

Electronic traffic controls--Testing.

Electronic traffic controls.

Intelligent transportation systems--Testing.

Intelligent transportation systems.

Highway communications.

Physical Description:

1 online resource (v, 82 pages) : illustrations (chiefly color), color maps

Place of Publication:

Washington, DC : U.S. Department of Transportation, Federal Highway Administration, July 2014.

Summary:

This report assesses the usefulness and effectiveness of safety and public service announcement (PSA) messages through surveys conducted in four urban areas in the United States: Chicago, Illinois; Houston, Texas; Orlando, Florida; and Philadelphia, Pennsylvania. The surveys were designed to specifically address the types of safety and PSA messages for each respective city. A total of 2,088 survey responses were received and analyzed. The report further captures findings and recommendations based on the analysis of the survey responses.

Notes:

Title from title screen (viewed Apr. 8, 2015).

"July 2014"--Page i.

"FHWA-HOP-14-015"--Technical report documention page.

Other Format:

Print version: Boyle, Linda. Effectiveness of safety and public service announcement messages on dynamic message signs

OCLC:

907237620