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A review of food marketing to children and adolescents : follow-up report / Federal Trade Commission.
Connect to full text Available online
View online- Format:
- Book
- Government document
- Language:
- English
- Subjects (All):
- Advertising--Food.
- Advertising.
- Advertising and children.
- Advertising and youth.
- Obesity in children.
- Children.
- Food Industry--legislation & jurisprudence.
- Obesity--ethnology.
- Child.
- United States.
- advertising.
- children (people by age group).
- Medical Subjects:
- Food Industry--legislation & jurisprudence.
- Obesity--ethnology.
- Advertising.
- Child.
- United States.
- Genre:
- Statistics
- Statistics.
- Physical Description:
- 1 online resource ([356] pages) : illustrations, charts, tables
- Place of Publication:
- [Washington, D.C.] : Federal Trade Commission, 2012.
- Summary:
- This report is a follow-up to the Federal Trade Commission's 2008 report: Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation. The current report compares 2006 data to 2009 data from the 44 original companies and four additional companies. Total spending on food marketing to youth dropped 19.5% in 2009, to $1.79 billion. Spending on youth-directed television advertising fell 19.5%, while spending on new media, such as online and viral marketing, increased 50%. The overall picture of how marketers reach children, however, did not significantly change. Companies continue to use a wide variety of techniques to reach young people, and marketing campaigns are heavily integrated, combining traditional media, Internet, digital marketing, packaging, and often using cross-promotions with popular movies or TV characters across all of these. Those techniques are highly effective. Consumer research submitted by the reporting companies confirms the "pester power" phenomenon -- child-directed marketing and promotional activities drive children's food requests. Children, in turn, play an important role in which products their parents purchase at the store, and which restaurants they frequent.
- Notes:
- Title from title screen (viewed Feb. 7, 2013).
- "December 2012."
- Includes bibliographical references.
- OCLC:
- 828694466
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