The effects of commercial electronic variable message signs (CEVMS) on driver attention and distraction: an update / author(s) John A. Molino [and four others].

Format:

Book

Government document

Author/Creator:

Molino, John A., author.

Contributor:

United States. Federal Highway Administration. Human Centered Systems Team

United States. Federal Highway Administration. Office of Real Estate Services, sponsoring orporate body.

Turner-Fairbank Highway Research Center, issuing body.

Language:

English

Subjects (All):

Billboards.

Distracted driving.

Automobile drivers--Psychological aspects.

Automobile drivers.

Traffic safety.

Genre:

Online resources.

Physical Description:

1 online resource (v, 87 pages)

Place of Publication:

McLean, VA : U.S. Department of Transportation, Federal Highway Administration, Research, Development, and Technology, Turner-Fairbank Highway Research Center, February 2009.

Summary:

"The present report reviews research concerning the possible effects of Commercial Electronic Variable Message Signs (CEVMS) used for outdoor advertising on driver safety. Such CEVMS displays are alternatively known as Electronic Billboards (EBB) and Digital Billboards (DBB). The report consists of an update of earlier published work, a review of applicable research methods and techniques, recommendations for future research, and an extensive bibliography. The literature review update covers recent post-hoc crash studies, field investigations, laboratory investigations, previous literature reviews, and reviews of practice. The present report also examines the key factors or independent variables that might affect a driver's response to CEVMS, as well as the key measures or dependent variables which may serve as indicators of driver safety, especially those that might reflect attention or distraction. These key factors and measures were selected, combined, and integrated into a set of alternative research strategies. Based on these strategies, as well as on the review of the literature, a proposed three stage program of research has been developed to address the problem. The present report also addresses CEVMS programmatic and research study approaches. In terms of an initial research study, three candidate methodologies are discussed and compared. These are: (1) an on-road instrumented vehicle study, (2) a naturalistic driving study, and (3) an unobtrusive observation study. An analysis of the relative advantages and disadvantages of each study approach indicated that the on-road instrumented vehicle approach was the best choice for answering the research question at the first stage"--Technical report documentation page.

Notes:

Online resource; title from PDF cover (FHWA. DOT.gov website, viewed June 27, 2018).

"February 2009."

"Publication no. FHWA-HRT-09-018."

"HRDS-07/02-09(WEB)E"--Page 4 of cover.

"Performing organization: Federal Highway Administration, Office of Safety Research and Development, Human Centered Systems Team"--Technical report documentation page.

"Sponsoring agency: Federal Highway Administration, Office of Real Estate Services"--Technical report documentation page.

Includes tables.

Includes bibliographical references.

OCLC:

688134852