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Consumer perceptions of qualified health claims in advertising / R. Dennis Murphy.
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- Book
- Government document
- Author/Creator:
- Murphy, R. Dennis
- Series:
- Working paper (United States. Federal Trade Commission. Bureau of Economics) ; no. 277.
- Working paper ; no. 277
- Language:
- English
- Subjects (All):
- Advertising--Food--United States.
- Advertising.
- Advertising--Health products--United States.
- Consumers--United States--Attitudes.
- Consumers.
- Consumer behavior--United States.
- Consumer behavior.
- Food.
- Consumer satisfaction.
- Dietary supplements.
- Perception.
- Consumer Behavior.
- Dietary Supplements.
- Product Labeling.
- United States.
- advertising.
- food.
- Advertising--Food.
- Advertising--Health products.
- Consumers--Attitudes.
- Medical Subjects:
- Advertising.
- Food.
- Consumer Behavior.
- Dietary Supplements.
- Perception.
- Product Labeling.
- United States.
- Physical Description:
- 1 online resource.
- Place of Publication:
- Washington, DC : Bureau of Economics, Federal Trade Commission, [2005]
- Notes:
- Title from title screen (viewed on Feb. 26, 2007).
- "July 2005."
- Other Format:
- Murphy, R. Dennis. Consumer perceptions of qualified health claims in advertising
- OCLC:
- 85277019
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