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In the loupe : advertising diamonds, gemstones, and pearls.
- Format:
- Book
- Government document
- Series:
- FTC facts for business
- Language:
- English
- Subjects (All):
- Advertising--Jewelry.
- Advertising.
- Gems--Marketing.
- Gems.
- Physical Description:
- 4 unnumbered pages : digital, PDF file.
- Place of Publication:
- [Washington, D.C.] : Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer and Business Education, [2001]
- Summary:
- The Bureau of Consumer Protection of the of the U.S. Federal Trade Commission (FTC) presents the full text of the December 2001 business fact sheet entitled "In the Loupe: Advertising Diamonds, Gemstones, and Pearls." The text is available in PDF format. The fact sheet offers tips for businesses on how to describe jewelry products, including diamonds, gemstones, and pearls. The bureau discusses fractional representations of weight, gemstone treatments, thermal testers, and disclosures in advertising.
- Notes:
- Title from title screen (viewed Feb. 7, 2007).
- "December 2001"--Page [4].
- OCLC:
- 49207212
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