2 options
Statement of policy regarding comparative advertising.
- Format:
- Book
- Government document
- Author/Creator:
- United States. Federal Trade Commission
- Language:
- English
- Subjects (All):
- Comparative advertising--Government policy--United States.
- Comparative advertising.
- United States.
- Physical Description:
- 1 online resource : HTML file
- Place of Publication:
- Washington, D.C. : Federal Trade Commission, [1979]
- Summary:
- The Bureau of Consumer Protection (BCP) of the U.S. Federal Trade Commission (FTC) presents the text of the August 13, 1979 document entitled "Statement of Policy Regarding Comparative Advertising." Comparative advertising is advertising that compares alternative brands on attributes or prices. The FTC believes that industry self-regulation should not restrain the use of truthful comparative advertising.
- Notes:
- Title from title screen (viewed on Oct. 17, 2008).
- "August 13, 1979."
- OCLC:
- 49284048
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