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When being no. 1 is not enough : the impact of advertising practices on minority-owned & minority-formatted broadcast stations / a report prepared by the Civil Rigts Forum on Communications Policy ; Kofi Asiedu Ofori, principal investigator.
Connect to full text Available online
View online- Format:
- Book
- Government document
- Author/Creator:
- Ofori, Kofi Asiedu
- Language:
- English
- Subjects (All):
- Minorities in broadcasting--United States.
- Minorities in broadcasting.
- Taxation of advertising--United States.
- Taxation of advertising.
- Radio advertising--United States.
- Radio advertising.
- Television advertising--United States.
- Television advertising.
- African American consumers.
- Hispanic American consumers.
- United States.
- Physical Description:
- 1 online resource : illustrations
- Edition:
- Last reviewed/updated: 2001-07-09.
- Other Title:
- When being number one is not enough : the impact of advertising practices on minority owned and minority formatted broadcast stations
- Impact of advertising practices on minority-owned & minority-formatted broadcast stations
- Advertising study
- Source code title: FCC advertising study
- Place of Publication:
- Washington, D.C. : Office of Communications Business Opportunities, Federal Communications Commission, 2001.
- Notes:
- Title from the Synopsis page; description based on screen of 2001-08-11.
- "FCC presented with adverstising study which reveals a tale of two systems; study shows broadcasters serving the minority community earn less per listener."
- Includes bibliographical references.
- Other Format:
- Microfiche: Ofori, Kofi Asiedu. When being no. 1 is not enough.
- OCLC:
- 47765703
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