2 options
A game theory model of celebrity endorsements / Mark N. Hertzendorf.
- Format:
- Book
- Government document
- Author/Creator:
- Hertzendorf, Mark N.
- Series:
- Working paper (United States. Federal Trade Commission. Bureau of Economics) ; no. 211.
- [Working paper ; no. 211]
- Language:
- English
- Subjects (All):
- Endorsements in advertising--Mathematical models.
- Endorsements in advertising.
- Advertising--Mathematical models.
- Advertising.
- Physical Description:
- 1 online resource (50 pages)
- Edition:
- Rev. Feb. 1996.
- Place of Publication:
- Washington, DC : Federal Trade Commission, Bureau of Economics, [1996]
- Notes:
- Title from title screen (viewed on August 10, 2006).
- Other Format:
- Hertzendorf, Mark N. Game theory model of celebrity endorsements
- OCLC:
- 70870551
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