1 option
Measuring advertising readership and results.
LIBRA HF5827 .S75
Available from offsite location
- Format:
- Book
- Author/Creator:
- Starch, Daniel.
- Language:
- English
- Subjects (All):
- Advertising--Research.
- Advertising.
- Physical Description:
- xi, 270 pages ; 24 cm
- Place of Publication:
- New York : McGraw-Hill, [1966]
- OCLC:
- 245109
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