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A dictionary of marketing / Charles Doyle.
- Format:
- Book
- Author/Creator:
- Doyle, Charles, 1959- author, editor.
- Series:
- Oxford paperback reference.
- Oxford Paperback Reference.
- Language:
- English
- Subjects (All):
- Marketing--Dictionaries.
- Marketing.
- Brand name products--Dictionaries.
- Brand name products.
- Genre:
- Subject dictionaries.
- Physical Description:
- 1 online resource (x, 436 pages) : illustrations.
- Edition:
- New edition.
- Other Title:
- Marketing
- Place of Publication:
- Oxford : Oxford University Press, 2011.
- Language Note:
- English
- Summary:
- This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
- Notes:
- Previous ed: published as Collins dictionary of marketing. Glasgow: Collins, 2005.
- Includes bibliographical references.
- Description based on print version record.
- ISBN:
- 0-19-172796-2
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