Product analytics essentials : a beginner's guide to product management.

Format:

Video

Contributor:

Elakkara, Raj, instructor.

Packt Publishing, publisher.

Language:

English

Subjects (All):

Product management.

Physical Description:

1 online resource (1 video file (1 hr., 53 min.)) : sound, color.

Edition:

[First edition].

Place of Publication:

[Birmingham, United Kingdom] : Packt Publishing, 2025.

Summary:

In this beginner's course, you'll explore the fundamentals of product analytics and how to apply them in product management. Starting with key concepts, you'll learn how analytics help measure user behavior and guide critical product decisions. The course provides hands-on exercises and real-world examples, helping you define and refine your product's value proposition, identify key value moments, and create impactful user experiences that improve satisfaction and retention. You'll gain insight into key performance metrics like active user engagement, retention, and drop-off rates, empowering you to track product success and identify areas for improvement. Through segmentation strategies, you'll learn to understand different user groups, making your product decisions more targeted and effective. This course also covers how to identify power users and design data-driven user personas that shape your product's development. By the end of the course, you'll be equipped to use data-driven techniques to optimize product design, from defining metrics to implementing A/B testing for continuous product improvements. Whether you're starting in product management or aiming to enhance your skills, this course lays the groundwork for making informed, data-driven decisions that will elevate your product strategy.

Notes:

OCLC-licensed vendor bibliographic record.

ISBN:

1-80638-523-6

OCLC:

1533615908