Why They Call It Leadership When They Really Mean Communication : Lead Well, Communicate Better.

Format:

Book

Author/Creator:

Boza, Noemí.

Language:

Spanish

Subjects (All):

Business communication.

Leadership.

Physical Description:

1 online resource (144 pages)

Edition:

1st ed.

Place of Publication:

Madrid : Lid Editorial Empresarial S.L., 2025.

Summary:

In Why They Call It Leadership When They Really Mean Communication, the author presents the attitudes and skills of what she calls “sweet-spot leadership” — the essence of the much-desired authenticity. Among these sweet-spot skills, communication stands out as a powerful tool, capable of multiplying the opportunities throughout one’s professional journey.

Contents:

Introduction. A bit of impatience and a lot of connection

1. First Lessons. A Story of Intuition and Seduction

1. Intuition in Decision-Making

2. The entrepreneurial effort, personal self-demand, and its risks

3. The power of conversation and seduction in entrepreneurship to create opportunities

2. To lead is to undertake; we are what we choose to be

1. To have initiative

2. Thinking About the Future

3. Daring

4. Glorious Failures

5. Khaos, tattooed

6. Life belongs to the obsessed

3. The Power of Vulnerability

4. Bonbon Leadership

1. Bonbon: Courage

2. Bonbon: Curiosity

3. Bonbon: Flexibility

4. Bonbon: Humility

5. Bonbon: Generosity

5. The Bonbon Skills That Multiply Employability

1. Key Competencies for Employability

2. Knowing how to sell, knowing how to influence

6. Communicating Better Can Change Your Life

1. Communication, Then and Now: From Pericles to Vicente Vallés

2. So, are communication and emotion the same thing?

3. Communicating with Ourselves

4. About Our Story and Authenticity

7. Decalogue of Communication That Connects

1. Decalogue for Communication that Connects

The smile, which captivates Generated by AI.

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

84-10-22184-5

OCLC:

1531323716