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Rebranding North Korea : changes in consumer culture and visual media / Immanuel Kim.
- Format:
- Book
- Author/Creator:
- Kim, Immanuel, Author.
- Language:
- English
- Subjects (All):
- Mass media and propaganda--Korea (North).
- Mass media and propaganda.
- Consumption (Economics)--Political aspects--Korea (North).
- Consumption (Economics).
- Social change--Korea (North).
- Social change.
- Visual communication--Korea (North).
- Visual communication.
- Digital media--Korea (North).
- Digital media.
- Korea (North)--Economic conditions.
- Korea (North).
- Korea (North)--Social conditions.
- Physical Description:
- 1 online resource
- Other Title:
- Changes in consumer culture and visual media
- Place of Publication:
- Honolulu : University of Hawaiʻi Press, [2025]
- Summary:
- ""Everything for the people, everything according to the people!" -Kim Jong Un Under Kim Jong Un, North Korea has undertaken significant efforts to elevate the standard of living for its citizens. This shift has led to notable advancements in production and the quality of visual media, teaching North Koreans the "language" of consumerism and new methods of consumption. In Rebranding North Korea, Immanuel Kim delves into the implications of a thoroughly modernized North Korea for its citizens and the world as the country strives to participate in global modernity and technological advancements. Kim traces two parallel trajectories illustrating the most significant changes in North Korean consumer culture: the expansion of modern urban development projects and increased social amenities, alongside the technologically advanced aesthetic qualities of visual media. These changes reveal the transition from the politics-centric society of the Kim Jong Il regime to the consumer-centric one under Kim Jong Un. The country's revamping of visual culture-as seen in the move from celluloid to digital formats, improved filmmaking techniques, advanced editing, drone usage, and artistic photographic renditions, coupled with an emphasis on digital literacy-highlights North Korea's attempts to educate itself and rebrand the DPRK. Its revamped cityscapes, gentrified living conditions, fashionable consumer goods, and transformed film and television industries signal a strong and stable economy where citizens are not just getting by but actively customizing their consumerist lifestyles according to the images portrayed in visual media"-- Provided by publisher.
- Contents:
- Introduction : dawn of a new consumer civilization
- Consuming the night cityscape : emerging from darkness
- Consuming urban redevelopment : imagined spaces
- Consuming product placement and brands : making of the imagined consumer
- Consuming a new look : visual aesthetics in media
- Epilogue : looking the part : consumption as power.
- Notes:
- Includes bibliographical references and index.
- Online resource; title from PDF title page (De Gruyter Brill, viewed October 29, 2025).
- Other Format:
- Print version: Kim, Immanuel. Rebranding North Korea
- ISBN:
- 9780824899752
- 082489975X
- 9780824899769
- 0824899768
- 9780824899776
- 0824899776
- OCLC:
- 1504837257
- Access Restriction:
- Restricted for use by site license
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