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Forensic marketing : how to sharpen pharmaceutical brand strategy / Neal Wolff.
- Format:
- Video
- Author/Creator:
- Wolff, Neal, author.
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Pharmaceutical industry.
- Physical Description:
- 1 streaming video file (30 min., 17 sec.) : color, sound
- Place of Publication:
- London : Henry Stewart Talks Ltd, 2025.
- System Details:
- video file
- Contents:
- Introduction
- Forensics
- Marketing is the science of changing human behavior
- Why brands don't always live up to their expectations
- Entresto®
- The launch of Entresto®
- Entresto® PARADIGM-HF study
- Entresto® launch plan
- Assessment of Entresto's® launch performance
- Why were cardiologists not prescribing as expected?
- Switching to Entresto®
- Novartis campaigns
- Entresto® revenues
- The Novartis perspective
- Financial analyst revenue projections
- Summary of Entresto® forensic analysis
- Value proposition
- Thank you!.
- Notes:
- Retrieved August 13, 2025, from https://doi.org/10.69645/OODY4642.
- Description based on publisher supplied metadata and other sources.
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