AI for business : ChatGPT for brand storytelling / Rich Graysonn.

Format:

Video

Contributor:

Graysonn, Rich, instructor.

Packt Publishing, publisher.

Language:

English

Subjects (All):

Artificial intelligence--Business applications.

Artificial intelligence.

ChatGPT.

Physical Description:

1 online resource (1 video file (6 hr., 43 min.)) : sound, color.

Edition:

[First edition].

Place of Publication:

[Birmingham, United Kingdom] : Packt Publishing, 2025.

Summary:

This course offers a deep dive into how ChatGPT can revolutionize your approach to brand storytelling. You'll start by understanding the power of storytelling in shaping brand identity, building customer loyalty, and influencing consumer behavior. By grasping the psychology behind storytelling, you'll learn how effective narratives create stronger connections with your audience and set your brand apart. As you move forward, you'll learn how to integrate ChatGPT into the storytelling process. From setting up the AI assistant to mastering the art of effective prompts, you'll discover how to generate compelling content that aligns with your brand's unique voice and tone. Whether you're brainstorming new ideas or refining drafts, ChatGPT will be your essential tool to streamline and enhance the creative process. Finally, this course focuses on adapting your brand's story across multiple platforms. You'll learn how to customize your narrative for social media, blogs, emails, and videos while keeping your message consistent and engaging. Through practical examples, you'll understand how to measure the success of your efforts, tweak your strategy, and evolve your brand story to stay relevant to your audience's needs. By the end, you'll be equipped to confidently tell your brand's story with the power of AI. To access the supplementary materials, scroll down to the 'Resources' section above the 'Course Outline' and click 'Supplemental Content.' This will either initiate a download or redirect you to GitHub. What you will learn Leverage AI to streamline the creation of compelling brand narratives Develop strategies for brand tone, voice, and consistency across platforms Apply storytelling principles to engage customers and build brand loyalty Optimize AI tools to create tailored and creative content for diverse marketing channels Troubleshoot and refine AI-generated content to match your vision Understand ethical practices in AI-driven brand storytelling Audience This course is designed for marketing professionals, brand managers, content creators, and entrepreneurs eager to enhance their brand storytelling with AI tools. Ideal for those looking to engage their audience more effectively and build a consistent brand voice across platforms. No prior experience with ChatGPT or AI is required, but a basic understanding of brand marketing is recommended. About the Author Rich Graysonn: Rich Graysonn is an award-winning writer, designer, and mentor with over 15 years of experience in videogames, TV, film, and comic books. He is known for his contributions to critically acclaimed projects, including Bioshock, and for his expertise in worldbuilding and idea generation. As a highly regarded consultant, Graysonn advises creative projects across a range of industries, helping them achieve their vision. A passionate educator, he empowers students through a collaborative and experimental teaching approach. His focus on problem-solving has earned him a loyal following, with many aspiring creatives benefiting from his guidance and inspiration.

Notes:

OCLC-licensed vendor bibliographic record.

ISBN:

1-80638-049-8

OCLC:

1530938535