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Effective marketing and consumer behavior tactics for high-end products / [edited by] Vera Vale, Adriana Gradim.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Luxuries--Marketing.
- Luxuries.
- Luxury goods industry.
- Consumers--Research.
- Consumers.
- Physical Description:
- 1 online resource.
- Place of Publication:
- Hershey, PA : IGI Global Scientific Publishing, [2025]
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Hershey, Pa. Available via World Wide Web.
- Description based on print version record.
- Other Format:
- Online version: Effective marketing and consumer behavior tactics for high-end products
- ISBN:
- 9798369387412 (electronic bk.)
- Publisher Number:
- 40032832249
- Access Restriction:
- Restricted for use by site license.
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