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Made to measure / a film by Moritz Riesewieck, Cosima Terrasse, Hans Block ; producer, Nina Hölzl ; a production by Beware of Horses.
- Format:
- Video
- Series:
- Academic Video Online
- Language:
- English
- German
- Multiple languages
- Subjects (All):
- Google (Firm)--Data processing.
- Google (Firm).
- Google.
- Electronic data processing.
- Electronic data processing--Moral and ethical aspects.
- Genre:
- Documentary films.
- Feature films.
- Physical Description:
- 1 online resource (52 minutes)
- Other Title:
- Digitale Spurensuche
- Digital search for traces
- Place of Publication:
- Paris, France : CAT&Docs, 2021.
- Language Note:
- In English.
- In German.
- Original language in German.
- Original language in English.
- System Details:
- video file
- Summary:
- Made to Measure is a data experiment that explores whether a person can be reconstructed using only their digital footprint. In summer 2020, over 100 people across Europe anonymously submitted their personal data from Google and Facebook. We selected one data set covering five years of a woman's life and recreated her personality and experiences in detail. To ensure feasibility, we focused solely on the data Google is legally required to provide under EU law. The result: more than 100,000 data points -- searches, locations, videos watched -- revealing how deeply our digital traces capture who we are. Can a life be replayed from data alone? Made to Measure puts this to the test.
- Notes:
- Title from title screen (viewed September 10, 2025).
- OCLC:
- 1528328904
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