Public relations / Eric Yaverbaum.

Format:

Sound recording

Author/Creator:

Yaverbaum, Eric, author.

Contributor:

Klineman, Kent, narrator.

Series:

--For dummies.

For dummies.

Language:

English

Subjects (All):

Public relations.

Marketing.

Physical Description:

1 online resource (1 audio file (13 hr., 12 min.))

Edition:

3rd Edition.

Place of Publication:

Old Saybrook : Tantor Media, 2025.

[Place of publication not identified] : Tantor Media, Inc., 2025.

System Details:

audio file

Summary:

Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond. Plus, this new edition covers the latest technology for reaching more people and analyzing your results. No business jargon in this book—just clear, simple information and advice on making PR work for you.

Participant:

Narrator: Kent Klineman.

Notes:

3.

OCLC-licensed vendor bibliographic record.

ISBN:

9798331989156

OCLC:

1528017018