1 option
Positioning and branding in pharmaceuticals / Richard D. Czerniawski.
- Format:
- Video
- Author/Creator:
- Czerniawski, Richard D., author.
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Branding (Marketing)--Social aspects.
- Physical Description:
- 1 videorecording (37 min.) : sound, color
- Place of Publication:
- London : Henry Stewart Talks, 2025.
- System Details:
- video file
- Contents:
- Brand marketing
- Branding
- Brand positioning strategy framework
- Brand loyalty
- 4 Ps of marketing
- 6 Cs.
- Notes:
- Retrieved August 18, 2025, from https://doi.org/10.69645/PGIX1690.
- Description based on publisher supplied metadata and other sources.
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