1 option
The creative mystique : how to manage it, nurture it, and make it pay / John M. Keil.
LIBRA HD53 .K45 1985
Available from offsite location
- Format:
- Book
- Author/Creator:
- Keil, John M.
- Series:
- Ronald series on marketing management
- Language:
- English
- Subjects (All):
- Creative ability in business.
- Physical Description:
- ix, 231 pages ; 25 cm.
- Place of Publication:
- New York : Wiley, ©1985.
- Summary:
- Management development guide on the management of creative thinking, especially in advertising - discusses the attitudes and behaviour of creative people; explains decision making and presentations on ideas for innovations; notes research needs; covers personnel management aspects such as recruitment, performance appraisal and dismissal.
- Notes:
- Includes index.
- Other Format:
- Online version: Keil, John M. Creative mystique.
- ISBN:
- 0471879614
- 9780471879619
- OCLC:
- 11519340
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.