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Proceeding in daylight : frontier practices for challenging strategic assumptions / Corporate Strategy Board.

LIBRA HG4523 .P76 1999
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Format:
Book
Contributor:
Corporate Executive Board. Corporate Strategy Board.
Series:
Foundations of strategy development series.
Foundations of strategy development series
Language:
English
Subjects (All):
Capital market.
Finance.
Marketing--Management.
Marketing.
Marketing research.
finance.
Physical Description:
xviii, 334 pages : illustrations ; 29 cm
Place of Publication:
Washington, D.C. : Corporate Executive Board, Corporate Strategy Board, ©1999.
Notes:
"Making strategic assumptions explicit -- Forcing recognition of new market realities -- Understanding the speed of change -- Reinventing scenario planning."
OCLC:
48060721

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