AI MARKETING AND ETHICAL CONSIDERATIONS IN CONSUMER ENGAGEMENT

Format:

Book

Contributor:

IGIEA

Language:

English

Subjects (All):

Artificial intelligence--Industrial applications.

Artificial intelligence.

Artificial intelligence--Moral and ethical aspects.

Technological innovations--Management.

Technological innovations.

Physical Description:

1 online resource

Place of Publication:

[S.l.] : IGI GLOBAL, 2025.

Contents:

Preface

Chapter 1. Artificial Intelligence and Machine Learning in Marketing

Chapter 2. Challenges and Opportunities in AI-Driven Marketing Tactics: A Bibliometric Analysis

Chapter 3. Exploring the Future of AI in Marketing and the Evolution of Consumer Insight Analysis

Chapter 4. The Future of AI Marketing: Revolutionizing Customer Engagement

Chapter 5. Reimagining Marketing in the Transformative Power of AI in Consumer Engagement

Chapter 6. Human and Machine Collaboration: Unveiling Consumer Engagement Strategies in Data-Driven Marketing

Chapter 7. Revolutionizing Consumer Engagement AI-Driven Personalization in Modern Marketing

Chapter 8. Consumer Privacy and Ethical Considerations in AI-Driven Marketing

Chapter 9. The Ethical and Regulatory Challenges of Consumer Privacy in the Digital Era

Chapter 10. Ethical Challenges in AI Marketing: Factors That Influence Perceived Trustworthiness and Adoption of Music Recommendation Systems

Chapter 11. AI Driven Insights Into Solar Energy Consumer Behaviour Personalization and Engagement for Green Energy Adoption

Chapter 12. Mapping Stakeholders' Roles and AI as Green Technology in Promoting Responsible Tourism Practices in Star-Rated Hotels: A Study of Delhi-NCR

Chapter 13. Harnessing the Power of Artificial Intelligence and Machine Learning to Transform Marketing Strategies

Chapter 14. Analyzing the Influence of AI Technology on Retail Investor Approaches in Stock Market Analysis

Chapter 15. Service Robots and Customer Experience: Transforming Interactions and Driving Engagement Across Industries

Chapter 16. Artificial Intelligence as a Catalyst for Advancing Contactless Payments: Unveiling Key Adoption Drivers

Chapter 17. Humanizing AI: The Role of Employer Branding in Attracting and Retaining Top Talent

Chapter 18. An Empirical Investigation in Understanding the Role of Artificial Intelligence in Enhancing the Patient Experience

Compilation of References

About the Contributors

Index.

Notes:

Electronic reproduction. Hershey, Pa. Available via World Wide Web.

Other Format:

Print version:

ISBN:

9798337334783

Publisher Number:

40032824044

Access Restriction:

Restricted for use by site license.