Business-to-business marketing 2025 by Richard K. Miller and Kelli Washington

Format:

Book

Author/Creator:

Miller, Richard K. (Richard Kendall), 1946- author.

Washington, Kelli D., author.

Contributor:

Richard K. Miller & Associates, issuing body.

Series:

RKMA market research handbook series

RKMA market research handbook series 2472-4955

Language:

English

Subjects (All):

Industrial marketing--United States.

Industrial marketing.

Industrial marketing--United States--Statistics.

Physical Description:

1 online resource

Edition:

Eighth edition

Place of Publication:

Miramar, Florida Richard K. Miller and Associates 2024

System Details:

text file PDF

Summary:

"Business-to-Business Marketing 2024 presents statistics on B2B spending,comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics,B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more."-- Provided by publisher

Contents:

PART I. MARKET OVERVIEW

1. Business-to-business Spending

2. B2B Marketing Spending

3. B2B Advertising

4. Client Entertainment

5. B2B Media

6. Business Directories and Databases

PART II. STATE OF B2B MARKETING

7. B2B Marketing Benchmarks

8. B2B Marketing Resource Effectiveness

9. B2B Marketing Survey

10. Marketing Mix

PART III. B2B AGENCIES

11. Advertising Agencies

12. Largest Agencies

13. Marketing Agencies

14. Digital Marketing Agencies

PART IV. DIGITAL MARKETING

15. Digital Marketing Strategy

16. B2B E-Commerce

17. B2B Online Marketplaces

18. Email

19. Search

20. Social Media Marketing

21. Video Marketing

22. Website Strategy

PART V. MARKETING and SALES

23. Account-Based Marketing

24. Analytics

25. Attribution

26. Brand Strategy

27. Content Marketing

28. Customer Experience

29. Customer Journey Mapping

30. Customer Relationship Management

31. Data-Driven Marketing

32. Data Management

33. Direct Marketing

34. Inbound Marketing

35. Lead Generation and Management

36. Market Research

37. Marketing Automation

38. Marketing Technology

39. Networking

40. Personalization

41. Product Marketing

42. Promotional Events

43. Sales

44. Sales Enablement

45. Sponsorships

PART VI. TRADE SHOWS

46. Trade Show Marketing

47. Largest Trade Shows

48. Convention Centers

Notes:

Includes bibliographical references

Online resource; title from PDF title page (viewed June 11, 2024)

ISBN:

9781577833390

Access Restriction:

Restricted for use by site license