1 option
Entertainment & leisure market research 2025 by Richard K. Miller and Kelli Washington
- Format:
- Book
- Author/Creator:
- Miller, Richard K. (Richard Kendall), 1946- author.
- Washington, Kelli D., author.
- Series:
- RKMA market research handbook series
- RKMA market research handbook series 1946-0732
- Language:
- English
- Subjects (All):
- Marketing research--Handbooks, manuals, etc.
- Marketing research.
- Leisure--Research--United States--Handbooks, manuals, etc.
- Leisure.
- Advertising--Research--United States--Handbooks, manuals, etc.
- Advertising.
- Consumer behavior--Handbooks, manuals, etc.
- Consumer behavior.
- Physical Description:
- 1 online resource
- Edition:
- Twenty-first edition
- Other Title:
- Entertainment and leisure market research
- Place of Publication:
- Miramar, Florida Richard K. Miller and Associates 2024
- System Details:
- text file PDF
- Summary:
- "Entertainment & Leisure Market Research 2023 presents an in-depth assessment of leisure, examining the market within the scope of such topics as cultural & creative activities, gambling & wagering, gardening, genealogy, hiking & camping, hobbies, holiday festivities, hunting & fishing, lifestyle activities, nightlife, sports & recreation, theme parks, and yoga. In all, 44 unique segments of leisure are assessed, covering virtually every major activity where consumers spend their non-working time and discretionary income. Most chapters provide statistics on participation and expenditures, market characteristics and trends, demographics, and a list of resources for further research. Entertainment & Leisure Market Research 2023 also provides comprehensive data on consumer use of media. Segments covered include filmed entertainment, home entertainment, live performances, radio, recorded music, television, video games, and more.Over 700 embedded website links will direct you to raw data, additional market research, and other resources."-- Provided by publisher
- Contents:
- 1. Market Summary
- 2. Amusement Parks
- 3. Arts and Crafts
- 4. Bicycling
- 5. Camping
- 6. Casinos
- 7. Climbing
- 8. Collecting
- 9. Computer and Video Games
- 10. Cultural and Performing Arts
- 11. Esports
- 12. Experiential Activities
- 13. Fandom
- 14. Festivals, Fairs and Events
- 15. Filmed Entertainment
- 16. Fishing
- 17. Fitness and Health Clubs
- 18. Flying Disc Sports
- 19. Games
- 20. Gardening
- 21. Genealogy
- 22. Golf
- 23. Hiking
- 24. Holiday Festivities
- 25. Homebrewing
- 26. Hunting
- 27. Immersive Art Experiences
- 28. Lotteries
- 29. Museums
- 30. Music Concerts and Festivals
- 31. Music and Performing Arts Venues
- 32. Nightlife
- 33. Pickleball
- 34. Radio
- 35. Railway Excursions
- 36. Reading
- 37. Recreation. Indoor
- 38. Recreation. Outdoor
- 39. Recreational Boating
- 40. Running
- 41. Skiing
- 42. Sports and Recreation Participation
- 43. Swimming
- 44. Target Sports
- 45. Television
- 46. Tennis
- 47. Theatre
- 48. Urban Exploration
- 49. Walking
- 50. Wildlife Watching and Birding
- 51. Yoga
- 52. Zoos, Aquariums and Botanical Gardens
- Notes:
- Includes bibliographical references
- Online resource; title from PDF title page (viewed June 11, 2024)
- ISBN:
- 9781577833437
- Access Restriction:
- Restricted for use by site license
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.