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Marketing and Smart Technologies : Proceedings of ICMarkTech 2024, Volume 2 / edited by José Luís Reis, José Cascalho, Marc K. Peter, Luís Paulo Reis, Maria Teresa Tiago.
Springer eBooks EBA - Intelligent Technologies and Robotics Collection 2025 Available online
View online- Format:
- Book
- Author/Creator:
- Reis, José Luís.
- Series:
- Smart Innovation, Systems and Technologies, 2190-3026 ; 439
- Language:
- English
- Subjects (All):
- Computational intelligence.
- Artificial intelligence.
- Cooperating objects (Computer systems).
- Internet of things.
- Computational Intelligence.
- Artificial Intelligence.
- Cyber-Physical Systems.
- Internet of Things.
- Local Subjects:
- Computational Intelligence.
- Artificial Intelligence.
- Cyber-Physical Systems.
- Internet of Things.
- Physical Description:
- 1 online resource (1215 pages)
- Edition:
- 1st ed. 2025.
- Place of Publication:
- Singapore : Springer Nature Singapore : Imprint: Springer, 2025.
- Summary:
- This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
- Contents:
- Chapter 1: E-government business model based on blockchain: Examining citizens’ readiness
- Chapter 2: Digital Transformation at Delta Cafés in Portugal: A case study
- Chapter 3: Cost-effective and operationally sustainable supply chain inventory planning: a mathematical programming approach
- Chapter 4: Business Intelligence and Operations Research in Supply Chain Management: A Systematic Review
- Chapter 5: Internal Connection Intensity as Logistic and Marketing Indicator of Museum Clusters Performance
- Chapter 6: Sustainable Supply Chain Strategies: A Review of EU Policies and Blockchain Implementations (2019-2024)
- Chapter 7: Machine learning for cargo code prediction in port logistics
- Chapter 8: Integrating Artificial Intelligence and the Internet of Things for Environmental Monitoring in Seaports: A dynamic model for reducing CO2 emissions
- Chapter 9: Logistics 4.0 and Digital Supply Chain: A Systematic Review
- Chapter 10: Port-Centric Strategies for Optimizing Agro-Commodity Supply Chains: Insights from Soybean Flow Redesign
- etc.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 981-9630-81-9
- OCLC:
- 1524424927
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