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Paying Attention to Profitable Investments : Experimental Evidence from Renewable Energy Markets / Aidan Coville.
World Bank Open Knowledge Repository (formerly "World Bank E-Library Publications") Available online
View online- Format:
- Book
- Government document
- Author/Creator:
- Coville, Aidan.
- Series:
- Policy research working papers.
- World Bank e-Library.
- Language:
- English
- Subjects (All):
- Broadcast and Media.
- Decision-Makers.
- Information and Communication Technologies.
- Information Campaign.
- Information Technology.
- Investment.
- Marketing.
- Private Sector Development.
- Psychology.
- Renewable Energy.
- Selective Attention.
- Selective Attentiveness.
- Social Development.
- Local Subjects:
- Broadcast and Media.
- Decision-Makers.
- Information and Communication Technologies.
- Information Campaign.
- Information Technology.
- Investment.
- Marketing.
- Private Sector Development.
- Psychology.
- Renewable Energy.
- Selective Attention.
- Selective Attentiveness.
- Social Development.
- Physical Description:
- 1 online resource (50 pages)
- Other Title:
- Paying Attention to Profitable Investments
- Place of Publication:
- Washington, D.C. : The World Bank, 2019.
- System Details:
- data file
- Summary:
- This paper provides an explanation for why many information campaigns fail to affect decision-making. The authors experimentally show that a large information intervention about a profitable and climate-friendly household investment had limited effects if it only provided generic data. In contrast, it caused households to make new investments when it followed a campaign strategy designed to minimize information processing costs. This finding is consistent with a model of selective attention, where individuals prioritize information believed to be valuable after accounting for the costs of attending to the data that arise due to limited mental energy and time. The paper studies a range of possible mechanisms and finds corroborative evidence of selective attention as an inhibitor to learning.
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