Product Management / Mahmood Alsaati.

Format:

Book

Author/Creator:

Alsaati, Mahmood, author.

Language:

English

Subjects (All):

Business planning.

Product management.

Physical Description:

1 online resource (270 pages)

Edition:

First edition.

Place of Publication:

Burlington, ON : Toronto Academic Press, [2024]

Summary:

This book provides a comprehensive exploration of product management, integrating business strategy, marketing, and design to create successful products. It highlights the role of product managers in bridging communication among stakeholders and leading product development from concept to launch. The text delves into product strategy, vision, design, metrics, analytics, and lifecycle management. It also covers stakeholder management and team development, offering insights into navigating challenges in the competitive business landscape. Aimed at students and professionals, it serves as a resource for understanding product management principles and emerging trends. Generated by AI.

Contents:

Cover

Title Page

Copyright

About The Author

Contents

List of Figures

List of Tables

List of Abbreviations

Preface

Chapter 1: Introduction To Product Management

Unit Introduction

1.1. Inbound Vs. Outbound Product Management

1.2. Roles In Product Management

1.3. Product Strategy

1.4. Product Vision And Guidance Of Teams

1.5. Product Vision In Product Software

1.6. Target Market And Customer Persona

1.7. Product Positioning

1.8. Product Differentiation

1.9. Smart Measurable Product Goals

1.10. Actionable Product Initiatives

1.11. Product Roadmap

1.12. Ideas For Features

1.13. User Stories

1.14. Product Backlog

1.15. Scrum Sprint

1.16. Sprint Review Vs. Sprint Retrospective

Summary

Review Questions

Multiple Choice Questions Generated by AI.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on print version record.

Includes bibliographical references and index.

ISBN:

9781779561510

1779561512

OCLC:

1450102497