Encyclopedia of public relations / edited by Robert L. Heath.

Format:

Book

Contributor:

Heath, Robert L. (Robert Lawrence), 1941- editor.

Series:

Gale eBooks

Language:

English

Subjects (All):

Public relations--Encyclopedias.

Public relations.

Genre:

Encyclopedias.

Physical Description:

1 online resource (2 volumes (xxxvi, 1093 pages)) : illustrations

Edition:

2nd edition.

Other Title:

Public relations

Place of Publication:

Thousand Oaks, Calif. : SAGE Publications, Inc., 2013.

Language Note:

English

Summary:

With almost 450 entries, this encyclopedia spans all aspects of the public relations field, from theory and practice to history, and includes profiles of great, famous and infamous practitioners.

Contents:

ENCYCLOPEDIA OF PUBLIC RELATIONS-FRONT COVER; ENCYCLOPEDIA OF PUBLIC RELATIONS; COPYRIGHT PAGE; CONTENTS; LIST OF ENTRIES; READER'S GUIDE; ABOUT THE EDITOR; CONTRIBUTORS; INTRODUCTION; ACKNOWLEDGMENTS; CHAPTER: A; ACCOMMODATION: CONTINGENCY THEORY; ACCOUNT EXECUTIVE; ACCOUNT MANAGER/ACCOUNT MANAGEMENT; ACCREDITATION; ACTIVISM; ACTUALITY; ADVANCE; ADVERTISING; ADVERTISING EQUIVALENCY; ADVOCACY; AFRICA, PRACTICE OF PUBLIC RELATIONS IN; AGE OF DEFERENCE, END OF THE; AGENDA-SETTING THEORY; AGGREGATOR NEWS SEARCH; ALUMNI RELATIONS; ANALYTICS; ANNUAL REPORTS; ANTECEDENTS OF MODERN PUBLIC RELATIONS

ANTHROPOLOGY AND PUBLIC RELATIONSAP STYLE; APOLOGIA; APP; APR; ARCHETYPES AND RHETORICAL THEORY; ASSOCIATION FOR WOMEN IN COMMUNICATIONS; ASTROTURFING; ATTRIBUTION THEORY; AUDIENCE MONITORING; AUSTRALIA AND NEW ZEALAND, PRACTICE OF PUBLIC RELATIONS IN; AUTHENTICITY ON SOCIAL MEDIA; CHAPTER: B; BACKGROUNDER; BARCELONA PRINCIPLES; BARNUM, P. T.; BATEMAN, J. CARROLL; BATTLE OF THE CURRENTS; BEAT; BENCHMARKING; BERNAYS, EDWARD; BEST PRACTICES; BILL STUFFER; BIO; BLACK/DARK WEBSITE; BLOGS, VLOGS, AND MICROBLOGS; BOULWARISM; BOURDIEU, PIERRE, AND PUBLIC RELATIONS; BOXED PRINT

BRAND EQUITY AND BRANDINGBRAZIL, PRACTICE OF PUBLIC RELATIONS IN; BRIDGE; BROCHURE; BUSINESS WIRE; BYLINE; CHAPTER: C; CAMPAIGN; CANADA, PRACTICE OF PUBLIC RELATIONS IN; CAPTION/CUTLINE; CASE STUDY; CATALYTIC MODEL OF ISSUES MANAGEMENT; CAUSE MODEL OF RISK AND CRISIS COMMUNICATION; CAUSE-RELATED MARKETING; CHAOS AND COMPLEXITY THEORY; CHASE, W. HOWARD; CHASE MODEL OF ISSUE MANAGEMENT; CHAT; CHINA, HONG KONG, AND TAIWAN, PRACTICE OF PUBLIC RELATIONS IN; CIRCUIT OF CULTURE; CIRCULATION; CITIZEN JOURNALISM/REPORTING; CITIZENS ADVISORY COMMITTEES/ PANELS

CITIZENS UNITED V. FEDERAL ELECTION COMMISSION (2010)CIVIL SOCIETY; CLIENT; CLIENT-AGENCY RELATIONSHIPS; CLIP (NEWS CLIP) AND CLIPPING SERVICES; COALITION BUILDING; CO-CREATION OF MEANING THEORY; CODES OF ETHICS; CODES OF PUBLIC RELATIONS PRACTICE; COLLABORATIVE DECISION MAKING; COLLATERAL; COLLEGE AND UNIVERSITY PUBLIC RELATIONS; COLORADO COAL STRIKE; COMMENTARY, RADIO AND TELEVISION; COMMERCIAL SPEECH; COMMITTEE ON PUBLIC INFORMATION; COMMODIFYING INFORMATION; COMMUNICATION AUDIT AND AUDITING; COMMUNICATION MANAGEMENT; COMMUNICATION TECHNOLOGIES; COMMUNITARIANISM; COMMUNITAS/CORPORATAS

COMMUNITY AND COMMUNITY BUILDINGCOMMUNITY RELATIONS; COMMUNITY REPORTS; COMMUNITY RESILIENCE; COMPOSING/COMPOSITION; CONFLICT RESOLUTION; CONSTITUTIVE THEORY OF LANGUAGE; CONSUMER/CUSTOMER RELATIONS; CONTENT AGGREGATION; CONTENT ANALYSIS; CONTINGENCY THEORY; CONTROL; CONVERGENCE AND PUBLIC RELATIONS; CO-OPTATION; CO-ORIENTATION THEORY; COPY; COPYRIGHT; CORPORATE BRANDING; CORPORATE MORAL CONSCIENCE; CORPORATE SOCIAL RESPONSIBILITY; CORPORATE SPEECH; COUNSELING; CREDIBILITY; CREDITS; CRISIS AND CRISIS MANAGEMENT; CRISIS AND EMERGENCY RISK COMMUNICATION; CRISIS COMMUNICATION; CRISIS INFORMATICS

CRISIS RENEWAL THEORY

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record and other sources.

ISBN:

9781784024765

1784024767

9781452276229

1452276226

9781452276236

1452276234

OCLC:

855731848