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The Smart Marketing Book : The Definitive Guide to Effective Marketing Strategies / Dan White.
- Format:
- Book
- Author/Creator:
- White, Dan, author.
- Language:
- English
- Subjects (All):
- Marketing.
- Strategic planning.
- Physical Description:
- 1 online resource (86 pages)
- Edition:
- First edition.
- Place of Publication:
- London, England : LID Publishing Limited, [2025]
- Summary:
- The Smart Marketing Book is a handbook for modern marketing. It provides practical, evidence-based advice and inspiration on all aspects of marketing from business, brand and innovation strategy through to communications, sales promotion and customer experience. It contains no waffle nor jargon - just clear explanations and unique frameworks and visualisations that make sophisticated ideas easy to grasp, plus famous examples that bring key concepts to life. It offers the clearest summary of marketing principles and latest thinking available.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Description based on print version record.
- Includes bibliographical references.
- ISBN:
- 9781915951724
- 1915951720
- OCLC:
- 1498890559
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